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Celebrating 10 Years of Vitality: A Decade of Health, Rewards, and Real Impact

Updated: 5 days ago

At FinFit Life, we believe in a better way to build your future—one where your health and your wealth grow together. That’s why we’re proud to celebrate 10 years of John Hancock Vitality, a program that has transformed the life insurance experience for individuals and families across the country.


Vitality is more than a feature. It’s a lifestyle.


When your clients participate in John Hancock Vitality, they’re rewarded for the simple, everyday choices that support better health—like going for a walk, buying fresh produce, or staying on top of routine checkups. Over the last decade, these small steps have added up to big wins for thousands of families.


Real Benefits, Real Results

With Vitality PLUS, policyholders can:

  • Save up to 25% on premiums for maintaining a healthy lifestyle

  • Get a Fitbit® or Apple Watch® for as little as $25 (plus tax) by meeting fitness goals

  • Earn rewards from brands they already love, including Amazon, Expedia®, REI, and more

All John Hancock life insurance products—Universal Life, Indexed Universal Life, and Term—include access to Vitality GO or can be upgraded to Vitality PLUS.


Here’s How It Works:


  1. Earn Vitality Points From exercising to eating better to preventive care, clients rack up points for the healthy things they’re already doing.

  2. Achieve a Vitality Status The more points earned, the higher the status—from Bronze to Platinum—and the more rewards unlocked.

  3. Enjoy the Rewards High-status clients enjoy bigger savings, gift cards, travel perks, and even exclusive health screenings like Galleri’s early cancer detection test.


A Look at the Milestones:

  • 89% of participants saw premium savings over their policy’s lifetime

  • 84% reported stable or improved health year over year

  • 92% say they’re highly satisfied with their agent relationship


These numbers reflect what we’ve always known—when people are empowered to take charge of their health, everyone wins.


Tools and Technology that Support Success

The Vitality program continues to evolve with science-backed insights, digital tools, and expert partnerships. Whether it’s through meditation apps like Headspace®, nutrition resources from Tufts University, or wearable tech integration, John Hancock Vitality is leading the way in life insurance innovation.


As we celebrate a decade of transformation, one thing is clear: John Hancock Vitality is more than a program—it’s a movement. A movement that aligns perfectly with our mission at FinFit Life to ignite a revolution in health and wealth.


Let’s continue to build a future where doing good for your body is just as rewarding as doing good for your finances.



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