FinFit Life Welcomes Joe Barrett to Lead Technology & Application Development

At FinFit Life, we are committed to building world-class proprietary technology designed to enhance our field force, strengthen the associate experience and provide innovative tools to better serve clients.

That commitment is why we are excited to welcome Joe Barrett as our new Director of Technology & Application Development.

With more than 30 years of experience in technology leadership, software development, IT consulting and entrepreneurship, Joe brings extensive technical expertise to FinFit Life. He also brings firsthand experience in financial services and a deep understanding of the needs of financial professionals and the families they serve.

“I’m excited to bring together my background in technology and my experience in financial services to help build solutions that are practical, scalable and centered around the people who use them. Technology should make financial education and resources easier to access and easier to understand.” Joe Barrett, Director of Technology & Application Development, FinFit Life

Technology Built for the Field

Joe has already worked closely with FinFit Life through 2nd Life Consulting, developing, refining and supporting technology solutions and applications for the organization.

In his new corporate leadership role, Joe will oversee the continued development of FinFit Life’s software architecture, application ecosystem and digital tools, with a focus on creating scalable technology specifically designed around the needs of our field force.

Bill Pienias, President of FinFit Life, sees Joe’s addition as an important part of the company’s technology vision:

“Joe is going to help take our technology to another level. We are committed to building world-class proprietary technology that enhances our field force and gives our associates the tools they need to grow their businesses and better serve their clients.” Bill Pienias, President, FinFit Life

Joe’s combination of technology leadership and firsthand field experience gives him a unique perspective on how technology can support associates, improve the user experience and make financial education more accessible.

As FinFit Life continues to grow, our investment in proprietary technology will remain an important part of our strategy to empower our field force and support the people and families we serve.

Please join us in welcoming Joe Barrett to FinFit Life.